AI-native product studio & consultancy
Services first, software second. We solve a real client problem for money, standardize what repeats, then productize it.
“AI will never replace you. As long as you know how to use it.
01 Operating model
Services first, software second. Every product we own started as a client problem someone paid us to solve.
Start with a client who has money on the line. Ship the fix, not a demo.
Watch which problems show up across engagements. The pattern is the signal.
Turn the repeated fix into a system and a method you can run again.
Package the method into software, templates, a scalable offer.
Productization is the last step, not the first.
02 Consulting
We embed, diagnose, and ship. Five ways to hire us — each scoped to a concrete outcome.
forteams that need a real AI product shipped, fast.
We embed as your delivery team and ship a working AI product — from problem to production, on a fixed scope.
foragencies & consultants drowning in institutional memory.
A managed, LLM-maintained knowledge base for your scattered data — Slack, Drive, email, call transcripts — that gets sharper every time you use it.
forteams whose data is scattered across too many tools.
A read-only mirror of your data and APIs — one place your team and your agents can query, instead of forty.
foroperators with one job they keep doing by hand.
A supervised agent that owns one recurring job — one vertical, one task, done reliably.
forengineers going independent.
Land your first paying client as an AI product engineer — guided by two who have done it repeatedly.
03 What we own
The software our services standardized into. StackMap is the flagship; a few more are in the works, not yet public.
The map of the AI stack.
A curated knowledge graph of open-source AI & agent repos. Every connection typed and human-reviewed, with the why written down.
Turn your skills into profitable ideas, fast.
Describe what you can do; get a validated idea and a ready-to-sell offer package — PRD, pitch, structure.
noidea.one →
Solve it once, automate it forever.
Describe a workflow in plain English; get a working n8n automation — step-by-step guide plus a ready-to-import JSON template.
autom8n.app →9 installable skills we hand our readers.
04 Books
Four minibooks on Claude Code, one audience per book. The Reluctant Engineer is out now on Leanpub; the other three are in progress. English and Italian editions.
05 Writing
On Substack. How we actually build with AI — development workflows, side-project acceleration, prompting for code.
Three promises
06 Method
Four pillars. Proof before price.
Build what you needed first. You are the first user.
The first clients are people who already trust you.
Proof before price. Earn the case study, then charge.
Once a service runs the same way twice, package it.
PatternAutomateNormalizeIntegrateNurtureOutput
07 Who we are
Two senior engineers who ship, break things, and write down why.
Failed continuously ;)